The human side of the AI revolution.
About HSF Consulting
A startup recruiting firm with more than 15 years of experience, working coast to coast with founders, hiring leaders, and venture-backed startups.
Our story
With a proven approach, we do it right.
Who we are
HSF has a proven track record of recruiting exceptional talent for technology startups backed by venture capital firms across North America. We started more than 15 years ago in Silicon Valley, and now work coast to coast — New York, San Francisco, and every major U.S. market — along with Canadian searches.
What we do
We find and place seasoned, passionate people with startup DNA — people who can work cross-functionally and keep operations lean. We place engineering, product, design, and data talent, senior individual contributors, and leadership at the executive and director level, as well as niche hires for difficult-to-source roles.
Our approach
We ride the best balance of “do it right” and “get it done.” We listen first, have thoughtful and meaningful conversations, and work to build relationships and trust. Our consultative, listen-first approach means your needs are front and center.
- Coast to coast
- 15+ years recruiting
- Quality over quantity

Our founder
Andy Natusch
Founder and principal recruiter, HSF Consulting
HSF Consulting founder and principal recruiter Andy Natusch has more than 15 years of experience recruiting exceptional talent. As a relationship-driven business owner who believes in quality over quantity, his team has placed professionals at every level, from entry to executive, in U.S., Asian, and Canadian markets.
He works coast to coast — New York, San Francisco, and every major U.S. market — with founders, hiring leaders, and venture-backed startups.
To learn more about Andy, connect on LinkedIn or contact HSF Consulting to see how his team can help you recruit high-level talent.
Trusted by startups from seed to IPO

Work with HSF
We can help you find the people who will grow your startup.
Tech startups have unique needs: self-motivated team players who are used to wearing many hats and working in a startup environment.