Human talent. Artificial intelligence.

Recruiting talent for the AI Revolution

HSF connects the people advancing AI with the startups shaping its future.

Night map of the United States, city lights from San Francisco to New York

Trusted by startups from seed to IPO

Logos of companies HSF has recruited for: Instacart, Relyance AI, Evernote, Binance, Livongo, Chartboost, OpenEvidence, Surgical Data Science Collective, PicsArt, Compass, Disqus, Dailymotion, Labelbox, Branch, PlanGrid, Smule, Toku, Pinpoint Predictive, Fora Travel, Clair, Replica Cyber, Shuttlebase, and Greybeam
Logos of companies HSF has recruited for: Instacart, Relyance AI, Evernote, Binance, Livongo, Chartboost, OpenEvidence, Surgical Data Science Collective, PicsArt, Compass, Disqus, Dailymotion, Labelbox, Branch, PlanGrid, Smule, Toku, Pinpoint Predictive, Fora Travel, Clair, Replica Cyber, Shuttlebase, and Greybeam

Coast to coast

20+ years recruiting

Quality over quantity

What’s changing

From code to intent.

We recruit for how software is being built now — natural-language programming, AI-native teams, and agents that can use the computer the way people do.

Code to intent. Apps to agents. Digital to physical.

Intent-based computing

Natural-language programming

AI-native development

Agentic software engineering

AI agents

Computer-use agents

Physical AI & robotics

AI infrastructure

Built for startups

We understand what it takes to build from the ground up.

Startup hiring is different. 20+ years working with teams from a first hire to a scaled operation.

How it works

A calibrated process — for startups and for candidates.

Listen first. A short list of people who fit, not a long list who don’t.

For startups

  1. Listen first

    We learn what sets you apart before we go to market.

  2. Source and pre-screen

    Technical and soft skills, so you meet people who are ready to talk.

  3. Present a short list

    Quality over quantity: people who fit your culture and your story.

  4. Keep the process moving

    Prompt and efficient through interviews and offer.

For candidates

  1. Listen first

    We learn what you want next before we suggest a role.

  2. Calibrated options

    We won’t sell you an opportunity that isn’t right. If we can’t help, we’ll say so.

  3. Prep and advocate

    We prep you for each conversation and advocate for you. We only win when you win.

  4. Your information stays yours

    Only startups you approve ever see your resume and profile.

Who we place

Engineering, AI, robotics, and leadership.

Staff to executive — including AI-native development, agents, robotics, and infrastructure. Seed to pre-IPO, first hire to hire #200.

Development
Software engineering

Data Science
Applied science and ML

Data Engineering
Data platform and pipelines

DevOps
Infrastructure and platform

Product
Product management

Design
Product and design talent

QA / Test
Quality and testing

Leadership
Director and executive search

Robotics & Autonomous Systems
Physical AI and embodied systems

AI Infrastructure
Inference, data, and model platforms

Why HSF

Great technology starts with great people.

HSF Consulting’s track record in startup recruiting started in Silicon Valley. Today we work coast to coast — New York, San Francisco, and every major U.S. market — along with remote roles and Canadian searches.

With 20+ years of startup recruiting experience, we understand what it takes to build teams at every stage of growth. From a startup’s first critical hire to the people who will lead it through its next phase, we focus on finding professionals who bring the experience, initiative, and perspective to make a meaningful impact.

We ride the balance of “do it right” and “get it done.” That means thoughtful conversations, a clear process, and a short list of people who actually fit.

Andy Natusch, founder of HSF Consulting
Andy NatuschFounder
Matt Goodwin, principal recruiter at HSF Consulting
Matt GoodwinPrincipal Recruiter
Meet the team

Testimonials

What hiring leaders have said.

They have always exceeded my expectations — they find people who are not only great for the position, but also ready to make a move.

OpenSource Foundation Exec

Andy helped us make several important hires in a very difficult hiring market.

Uber Exec

He helped my company (now part of Google) with a key Android opening. We hired the first person he sent us!

Google Exec

They have helped me hire multiple talented product managers, engineers, and data analysts. Dedicated, effective, and very transparent.

AdTech CTO

Refer a friend

Know someone great? Earn up to $3,000 per placement.

From code to intent.
People make it happen.

For startups

Ready to hire?

Tell us about the role. Retained or contingent, based on what you need.

For candidates

Looking for your next role?

Browse open searches. We won’t pitch you a job that isn’t a fit.